This week has been a crazy one for me. Since I am leaving early this semester to get some well-deserved r&r in Hawaii, I had to finish and present all my projects a week early. Luckily, I’m part robot and can work for an inhuman amount of hours, so I managed just fine. However, I am looking forward to that nap on the plane!
Before going to Rethink, I presented my final project to some of my classmates and Judy to get some of their critiques before presenting to my mentor. Everyone had some really great feedback and I’m excited about some of the suggestions they came up with. I was also super happy that they caught some of my typos that I made while on autopilot writing up my presentation at 2am (zzzzz…). I quickly fixed those up before heading out to Rethink, and also had enough time to quickly fix up a few things on my website mockup before I left as well. One of the overall suggestions in class was that the food menu on my website didn’t quite fit and they wanted to see some of the illustrations carried over. I quickly made this adjustment before I left.
For my final mentor session, I asked Sheldon to book a meeting room so I could show him a proper presentation of all the work to date. I invited Charmaine to come watch as well since we’ve been working beside each other for the past several weeks, and she’s been a great person to bounce ideas off of for this entire project. On that note, I just want to say how it’s been a wonderful experience having one of my classmates with me during this process. It was cool to get to listen in on some of her feedback sessions with Eric as well. I feel like we really lucked out in both being chosen to mentor at Rethink and the experience has been so incredibly inspiring.
So our presentation was quite casual. Funny thing that I didn’t mention before was that Sheldon and I are actually close in age, so we bonded quite well. Sometimes it was hard not to get off topic with the project. However, overall I still really wanted to show him that I was taking it seriously and that his time was valued. As we went along, Sheldon gave me feedback on my presentation which I found quite useful. I really liked one of his critiques that I think would be useful for other logo projects as well. Before presenting the logo, I chose to write a little paragraph to build up to it. Sheldon liked this but suggested that I also write a follow-up rationale afterward, that way I can really sell the idea and get into specifics about the logo direction. Brillant! Some of his other feedback had to do with the other brand elements. Overall, he thought I needed to create more of a system with my type on my website/menu. He also was unsure about the illustrations being featured on the food menu of the website (opposite to what the class said, doh!). After discussing it with him, I think it will actually work better to exclude them. However, there are some other refinements to the website that I will need to make in order for it to all look cohesive. At the end of our session, I ask Sheldon if it was alright if I contacted him before submitting my project for the scholarship. He said, “of course!”
I’m really excited for where this project is heading and to get more feedback from him later is really going to better my chances of getting this scholarship. I’d really like to win some awards before I graduate, so I’m anticipating applying for EVERYTHING this year. I gave Sheldon a bottle of wine to thank him for all his time. I’m going to miss working with him, but I’ll be looking forward to speaking with him again soon.
By the way, what a great project idea. I feel so lucky to be in a program that organizes things like this.
Here are few images of my final project:
Overall, I think I deserve an A on this project. Overall, I kept myself very well organized and managed to show my mentor a lot of process work. I didn’t really have many challenges that weren’t common to the creative process. I think the hardest part was just creating a consistent visual language for the brand and then mockup it up in a nice way. I’m happy with the end result and look forward to working with the feedback I received.